中央健康推广 & 标志的指导方针
我们视觉识别的基础
Our logo serves as the most immediate visual representation of who we are and what we stand for. Consistent and proper usage of our logo across all platforms is crucial in establishing a strong, 统一品牌形象. This section provides detailed guidelines on how to correctly use our logo in various contexts to ensure clarity, 识别, 和影响. 通过遵守这些指导方针, we protect the integrity of our brand and maintain a cohesive visual identity across all touchpoints.
标志 is a general term used to reference any graphic that represents a company, 组织, 或品牌. 它是一种视觉标记,易于识别和记忆. 徽标通常由图像组成, 符号, 和/或传达品牌身份本质的文本.
商标是一种特殊类型的标志,由一个符号组成, 图标, 或没有任何文本的设计元素. It visually represents a brand and is designed to be instantly recognizable and associated with the brand. Brandmarks are often used to create a strong visual identity that can stand alone and still convey the essence of the brand.
相对是一种专注于品牌名称本身的标志, using unique letterforms to create a memorable and distinctive visual identity. It emphasizes the name of the brand as the primary element of the logo.
A signature in branding typically refers to a logo arrangement and is comprised of a combination of brandmark, 相对, 和署名. 我们的徽标有具体的签名,详细说明在以下页面. No signatures beyond those detailed herein have been approved for official use.
解剖学标志
我们的系统商标
Our brandmark captures the essence of the 澳门真人赌场官方网站 system brand. It features our core palette, a combination of teals that evoke feelings of trust and healing. 该设计结合了我们身份的关键元素:
- “C”代表“社区”、“中心”、“关怀”和“联系”.”
- “H”代表“健康”和“心脏”.”
- The internationally recognized healthcare cross symbolizes unity, compassion, and care.
This brandmark is a visual embodiment of our commitment to providing comprehensive, 包容, 以及高质量的澳门银河真人在线赌场.
The brandmark should always be surrounded by clear space that is equal to the width of the stem in the “H” element.
中央健康签名
主要的签名
The 主要的签名 for 澳门真人赌场官方网站 consists of three components: brandmark, 相对, 和署名.
It can appear in a vertical configuration (with the 相对 和署名 vertically centered below the brandmark) or in a horizontal configuration (with the 相对 和署名 horizontally centered to the right of the brandmark).
The signature should always be surrounded by clear space that is equal to the height of the “C” from the 相对.
在签名本身内, spacing between the brandmark and 相对 should be equal to the height or width of the “C” from the 相对.
二次签名
The 二次签名 for 澳门真人赌场官方网站 consists of two components: brandmark and 相对.
This 二次签名 follows the same clear space and internal spacing rules as the 主要的签名.
我们的核心调色板
原色调色板
Our unique color palette helps distinguish our brand and makes it more memorable.
我们的主色调由蓝绿色和暖色调组成. This combination evokes feelings of trust and healing while maintaining the visual integrity of our brand.
调色板中的每种颜色都可以调整不透明度, allowing for increased flexibility and versatility in its application.
中性色系
These neutral colors can be used to complement or balance virtually any of the brand primary and accent colors. They are useful for providing a foundation against which primary and accent colors can “pop” or be emphasized.
我们的调色板
强调色在品牌的视觉形象中扮演着重要的角色, complementing the core color palette and adding flexibility and depth to the brand’s overall appearance. 以下是强调色的一些关键功能:
- 高亮显示的信息: Accent colors are used to draw attention to specific elements within a design, 比如号召行动, 链接, 按钮, 或者重要的文本. 这有助于引导观众的眼睛,并强调关键信息.
- 增加视觉趣味: Incorporating accent colors adds variety and richness to a brand’s visual materials helping to keep the designs engaging and prevents them from appearing monotonous or overly uniform.
- 支持层次结构: Accent colors help create a visual hierarchy by differentiating between primary and secondary information. They can be used to establish levels of importance and ensure that the most critical elements stand out.
- 表达品牌个性:而核心色则确立了品牌的主要特征, accent colors can convey additional aspects of the brand’s personality. 例如, 强调色可能会增加一点活力, 嬉闹, 复杂, 还是对品牌视觉传达的紧迫感.
- 支持品牌认知: When used consistently, accent colors become part of the brand’s recognizable visual language. They contribute to overall brand 识别, even when used in small doses.
顾名思义, the colors within this palette are meant to be utilized as accents and used sparingly to highlight or draw attention to specific content. Accent colors should not be used in a ratio larger than any primary color within a design. All the colors can be adjusted in saturation to provide further versatility in their usage.
不建议在设计中使用一种以上的强调色.